17 September 2020 | 20:30 - 21:30 (GMT+2)
Personal Branding: Architecture and Tik Tok (prova Finale 06 ita)

TikToK is the most downloaded social network of the last year and has already conquered users all over the world. In recent months, and with constant growth, an adult audience has also entered, as well as many newspapers and information publications. It is therefore not just a container dedicated to ballets and lipsync, typical of the Z generation, but a new way to communicate. In fact, he shifted the focus from the use of static images to dynamic ones. So, what is more akin to architecture than being able to take it back, exploring its interiors or exploring its facades? That is to tell it in a dynamic way and akin to contemporaneity, and then share it with other social networks. In short, the world of TikTok is intriguing even the professional user and its dynamism is particularly suitable for telling the relationship between man and space, and therefore architecture.

- OPENING CLASSROOM


- LESSON START  


- DEBATE


- CLOSING CLASSROOM

 

Speakers: Paolo Schianchi
Technical partner: Iris Ceramica Group


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